In a bold start to 2024, Oreo has introduced Space Dunks, a new limited-edition flavor inspired by the galaxy. On January 23, 2024 the popular cookie brand unveiled "Space Dunk," inviting Oreo enthusiasts on an expedition to the edge of space.
This cosmic addition features layers of blue and pink "cosmic creme" with a marshmallowy flavor, complemented by popping candies that create a supernova bursting sensation with each bite.
What makes Space Dunk truly out of this world is not just its flavor profile but also the introduction of five never-before-seen "galactic embossments." For the first time in Oreo history, there's a small cutout in the cookie itself, allowing fans to peer through the outer shell and witness the colorful creme. This innovative touch adds a unique dimension to the overall experience.
Oreo's decision to explore this outer-space treat was inspired by a partnership with Space Perspective, the world's first carbon-neutral spaceflight experience company. Space Perspective aims to make space travel accessible to all, and this collaboration has resulted in a special release of the cookie for consumers.
For those lucky enough to grab a package of the limited-edition Space Dunk Oreos (already available at select Costco stores for just over $13 for a 40-pack, and pre-orders can be placed at the Oreo website ), there's an exciting opportunity. By scanning the QR code on the package, or going to LiftOff.OREO.com , fans stand a chance to win a transformative six-hour journey to the edge of space in Space Perspective's Spaceship Neptune—an experience within a pressurized capsule propelled gently by a SpaceBalloon™.
The sweepstakes, open to U.S. and Puerto Rico residents aged 18 and older, will conclude on April 5. The trip is tentatively scheduled for 2025, but subject to availability and, if it doesn't take place, an alternate cash prize is available. (Medical restrictions may apply.)
Space Perspective Spaceship Neptune requires no special training and no weightlessness. The winner will have Wi-Fi, a space spa and meal and cocktail service, as well as plenty of complimentary Oreo cookies.